As mentioned previously, a change in my husband’s business trip itinerary allowed him to get to the Jump Shop’s Haikyu!! promotional event. The interesting thing was that about half the items he bought back were edibles, mostly snack foods. I’m not sure what marketing consultant drove the Jump Shop in that direction, but I guess it worked, considering my husband bought a bunch.
So to start we have the sweets. Karasuno, Shiratorizawa, and Aoba Josai chocolate candies. As with many Japanese food products, a lot of effort went into the packaging. I will definitely keep the containers, but the Shiratorizawa and Aoba Josai tins only contained 5 choco-caramel candies each. As for the Karasuno one, it didn’t contain chocolates but chocolate flavored corn puffs. When we tried it, we felt like we should pour the whole thing into a bowl and add milk.
Although the packaging for these next candies isn’t nearly as durable, it is clever and super cute. The Haikyu!! characters are occasionally shown with milk or juice boxes which is the inspiration for this candy set. Not really sure about a giraffe for the chocolate candy box, but the cow makes a nice design for the milk caramel.
Next, pie from the rivals! The pie, by the way, comes in (tiny!) individual servings that are of course well encased in packaging. I haven’t yet tried the leaf pie so I’m not sure what that’s about, but the filling for the apple pie is more like apple puree. So it looks cute, but it wouldn’t be my first (or second or third) choice for a snack.
More appetizing is the Karasuno manju. They’ve updated it since two years ago, and this version has a cute crow shape and comes with bonus postcards!
The majority of snacks my husband bought were sweet, but there is a savory one in the mix. Position snacks! Each box features one or two players with their stats on the side. Pretty cool in the package design department. As for the snacks themselves, well… they kind of taste like a barbeque-ish version of the corn puffs from the Karasuno chocolate flavored corn puffs.
And finally, what all shonen like to eat: curry! I don’t know what makes it cafe curry or why the rival cats and owls got put together, but it still makes a nice visual on the box.
By the way, as part of the Jump Shop promotion, customers received a Haikyu!! sticker per a certain amount spent. Because of that, my husband and I now have more stickers than we know what to do with.
Next up: Not Haikyu!! but still cool.